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Asana, Inc. is a US software company. The company's main product is the eponymous web and mobile application to help teams and groups organize, track and manage their work or projects. Asana was founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google, ex-Facebook engineer Justin Rosenstein. Moskovitz and Rosenstein were passionate about improving employee productivity at Facebook. In April 2012, Asana was launched commercially. In 2018, Asana had more than 50,000 customers, including major international companies such as IBM, Uber and Anheuser-Busch InBev.